It's official! Fox Broadcasting Company (owned by the controversial Rupert Murdoch) has its teeth set to take a chunk out of the neck of that other big sports network's (ESPN) audience.

Yesterday, Fox announced it will be launching its very own 24-hour sports network, FOX Sports, which will debut this fall.

The star-studded event, held at the legendary Roseland Ballroom in midtown Manhattan, was attended by today's sports stars as well as the Fox talkies.

Soon to be ex-Jet, Bart Scott; and Giants punter, Steve Weatherford, were joined by Heisman Trophy winner Eddie George. 

The Fox broadcast crew of Jimmy Johnson, Michael Strahan, Terry Bradshaw (who complained about having a headache), Curt Menefee, Howie Long, Kenny Albert, Darryl Waltrip, and Tim McCarver joined the face of the sports network, Chris Myers, in the festivities. Even the Reege (Regis Philbin) was in the house perhaps lobbying for a talk show on the network.

Myers talked about the network expanding and about how the network will be different.