The three shoe giants, Nike, Adidas, and Under Armour, did not offer a shoe deal to NBA prospect Lonzo Ball.
Ball's father, LaVar Ball, vowed to have a Lonzo Ball sneaker made. He succeeded and the ZO2 Primer hit the open market to the tune of $495.
While some balked at the price, LaVar tweeted “If you can’t afford the ZO2s, you’re NOT a BIG BALLER!”
Will the shoe be a flop?
Will people be on the LaVar train if his son Lonzo Ball turns out to be a “Big Baller” in the NBA?