Reliability, Design, Fuel Efficiency, and Overall Attractiveness Propelled Kia to JD Power Award Winner Status

During media day at the 2017 New York International Auto Show, James Bell, Director of Corporate Communications, Kia Motors USA, kicked off What's The 411TV's conversations with automakers. Bell discussed with What's The 411Sports' Nikolai Jackson, the factors that have led to Kia's accomplishments.

In general, there were four factors that helped Kia gain consumer acceptance and ultimately success for Kia. First, Kia was a leader in providing a 100,000-mile powertrain warranty to put the consumers' mind at ease. Next, Kia manufactured its vehicles with great fuel efficiency. Gas prices might be low now, but over time, saving money is saving money. Also, it's good for the environment and a responsible use of fuel. Kia Soul and Optima have appealed to consumers because of their great design quality. They look like they should cost much more and they stand out in a crowded field of cars in their categories.

Lastly, it has been Kia’s overall quality that enabled Kia Motors USA to win a JD Power IQS Award beating out Porsche, Lexus, and Mercedes. In summary, Kia's reliability, design, fuel efficiency, and overall attractiveness are keys to its achievements.